![]() None of this makes Carvana bad, of course it’s just important that consumers understand that a dealer is a dealer. ![]() Carvana’s CEO is the son of the DriveTime CEO. Moreover, they’re not just a car dealer Carvana is a used car dealer.Ĭarvana, for all those who look at their vending machine as some sort of Silicon Valley savior meant to free the world from the chains of the nasty car dealers, was founded in 2012 as a subsidiary of DriveTime (a chain of buy-here/pay-here used car dealerships that was previously called Ugly Duckling). (Albeit, a dealer who delivers the car to the Wavy Arm household on an expensive flatbed.) Carvana is a Car DealerĬarvana, I’m sorry to have to tell you, is a car dealer. Of course, what the commercial doesn’t tell you is that the Wavy Arm Guy’s way of avoiding the dealer – that is, his new way to buy a car – is to buy his car from a dealer. Wait? You mean… I can buy a used car 100% online and have it delivered just like I could for more than a decade via eBay Motors? Or, just like I can at hundreds of traditional dealerships across the country right now? This, you say, is a new way to buy a car? (This commercial, for those who want an historically accurate post, seems to be an update of Carvana’s previous Wavy Arm Guy ad that called the company “a better way to buy a car.” Changing the message to “a new way to buy a car” earned the ad a rebirth, I surmise.)īasically, the ad is telling us we can buy a used car without visiting a dealership… and even have it delivered right to our home. If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes the dealership experience in search of a new way to buy a car. ![]() A new way to buy a car? Did you know there was a new way to buy a car? ![]()
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